02. Experience
Nov 2023 – Present
Head of Marketing Operations
Personio · Dublin
- Leading Marketing Operations, owning the MarTech stack and lead management programmes
- Driving data quality, compliance, and operational scalability across multiple markets
- Partnering with Sales, Finance, and Product Marketing to align GTM strategy
Feb 2023 – Oct 2023
Principal Architect of Marketing Systems
DocuSign · Dublin
- Served as the senior technical authority on marketing systems architecture
- Drove platform strategy across Eloqua, Salesforce, and integrated tooling
Mar 2019 – Feb 2023
Director of Marketing Operations
DocuSign · Ireland
- Built and maintained the lead management programme with over 200 steps of cleansing, enrichment, and scoring
- Developed the DocuSign Marketing Toolkit, a suite of 60+ custom-built internal tools for the marketing organisation
- Aligned the entire marketing organisation on one intake and project management process
- Built data integrations between systems to ensure data privacy and compliance standards
- Represented the EMEA market in global marketing efforts
Oct 2016 – Mar 2019
Director / Head of Global Marketing Automation
Sage · Ireland
- Built a global marketing automation team of 25 specialists supporting 250+ marketers
- Responsible for hiring, onboarding, training, and managing the team across multiple regions
- Created systems, processes, and SLAs to support stakeholders using Eloqua and other marketing tools
- Decreased costs and mistakes while increasing lead volume, conversion rates, and revenue
Sep 2015 – Oct 2016
Senior Marketing Automation Manager
Sage · Dublin
- Managed Eloqua campaigns and automation programmes at scale
- Laid the groundwork for the global marketing automation function
Jan 2014 – Sep 2015
Global Marketing Operations Manager
Twitter · Dublin
- Built marketing campaigns as Twitter launched its self-serve product in 200+ countries and 7 languages
- Organised and hosted educational webcasts for up to 5,000 attendees at a time
- Built landing pages and microsites using HTML5, CSS3, and JavaScript
- Created fully automated, trigger-based marketing campaigns in Eloqua
- Built a lead management system for the global sales org in Salesforce
- Built a self-serve email tool allowing non-technical people to design HTML emails
Aug 2012 – Dec 2013
Marketing Associate → Global Marketing Operations Specialist
LinkedIn · Dublin
- Joined as Marketing Associate (EMEA), organising webcasts for up to 1,000 attendees
- Promoted to Global Marketing Operations Specialist after 5 months
- Led a project to create a global segmentation strategy using SQL
- Built landing pages and websites using HTML, CSS, and JavaScript
- Created automated marketing campaigns in Eloqua and built out business websites on Adobe CQ5
- Travelled to Bangalore, India to train a new team of six employees